12 Creative Recruitment Campaign Ideas To Inspire You

A great recruitment project idea can considerably improve a brand name’s appearance in the skill market. And the excellent news is that it does not constantly require a crazy budget plan!

Now is the time to inject some creativity and fun into your recruitment campaigns and shock those uninteresting, tired recruitment tactics that generally begin with posting on task boards (boring).

When your skill team begins producing initial, engaging campaign ideas that connect into and enhance your general recruitment strategy, you’ll rapidly discover how to bring in the best and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment projects are everything about establishing fun and appealing ways to draw in good candidates to your brand and make a larger effect on candidates.

Examples include recruitment by means of a dating app, utilizing a strange code to break, hosting meet-ups, or getting the aid of an immersive virtual trip.

– You can develop imaginative concepts for your recruitment campaign by assessing the problems your talent team has now, researching how other companies hook applicants, or brainstorming originalities with your team.

– Three examples of companies believing outside the box include IKEA’s 3D-printed meatball campaign, Volvo’s S90 design vehicle that interviews its own technicians, and an actually fun one by Deloitte-a zombie recruitment video (yes, you can’t miss out on that one, so continue reading).

– After releasing your campaign, produce skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent group can pick from our library of over 150 test templates to simplify and automate your working with procedure.

What is a creative recruitment project?

Recruiters or skill acquisition groups that utilize initial recruitment campaign ideas, such as video games, crack-the-code tests, AI recruitment bots, or video content, link straight with the hearts and minds of their target audience.

How do you understand if your organization is using creative concepts in your method?

Well, has the skill group been using the same recruitment marketing approach for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the same standard strategies that everyone else utilizes, there’s no other way your brand will stand out in the crowd.

When companies engage with prospects in a thoughtful, impactful way with their recruitment marketing, they’re more likely to attract the competent individuals they’re trying to find. Now, here’s how your group can start doing things in a different way.

How do companies think of creative recruitment projects?

It’s not too complicated. Let’s walk through the actions for developing successful, initial recruitment marketing.

Step 1: Identify your group’s most significant blockers in obtaining top talent.

Step 2: Next, brainstorm concepts or techniques to conquer those obstacles. Here are some tips:

– Get inspiration from other companies currently considering of package.
– Put yourself in the shoes of your target audience and consider ways to interact with them in a design and tone that will interest them, such as an animated video.
– Reach out to associates to collect ideas from a diverse group.
– Consider what your business values extremely in its existing workers.

Step 3: Bring all your ideas together and develop your recruitment campaign method, consisting of the channels you’ll utilize to publish it, such as social networks and your careers website.

Step 4: Review your project cost and ensure you have the budget plan you need, or adjust your strategy accordingly (keeping in the good things your target market likes).

Step 5: Launch your project and hope your task advert and other campaign aspects get extensive national, international, (or even viral!) attention.

Do we require to outsource specialized parts of our recruitment campaigns?

Possibly. We understand that not all business have the resources to pull off every aspect of an imaginative project in-house. Because case, you might need to outsource specific elements to an agency, such as:

– Designing social media or other digital advertisements
– Creating a video (that does not look like your nephew stole your mobile phone).
– Creating a complex game or nerdy formula as a recruitment test

Ok, now for the enjoyable stuff.

To assist you win on this new path, we’ve pulled together some genuinely innovative recruiting ideas below. Companies that developed some initial or employment innovative attention grabbers to attract excellent candidates.

12 innovative and motivating recruiting project examples

Let’s face it, numerous companies are in requirement of a recruitment process transformation. Especially if they want to bring in young, qualified candidates (and the company’s company brand is as attracting them as a 1970s motion picture).

The following companies (the majority of which you’ve likely heard of) likewise needed some fresh ideas for their recruitment marketing to jazz up their outdated image-and they all succeeded.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting enough numbers of junior personnel for white-collar offices.
Recruitment strategy: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social media, advertisements, recommendations.
Their most initial project concept was certainly their US zombie recruitment video-a Walking Dead-themed recruitment advertisement that ran during the show’s season finale. It may not have featured at any huge international marketing celebration, however it sure got people talking. Which’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for dangerous occupations like the army is ending up being more difficult.
Recruitment method: Using pop-culture recommendations to draw in a broad variety of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This project is distinct because it utilizes the principles of great marketing or copywriting by appealing to what is very important to its particular target audience-communicating about their worths and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is presently extremely undervalued and is likewise experiencing a fast boost in demand post-pandemic.
Recruitment technique: Using emotional and aspirational messaging to draw in individuals whose worths align with the company’s purpose.
Tactics: Advertising campaign across TV, digital, print, radio, social, and direct mail.
Recruiting for a task that is usually exceptionally under-appreciated certainly needs some additional . Home Instead decided to utilize the services of an expert company for this project to refresh their brand name and hook exactly the right type of people.

The agency developed very emotive recruiting videos for this niche industry, which 100% hit the mark with their “can’t assist but care” target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession destination, and filling tech and digital tasks was a difficult task.
Recruitment strategy: Using a major technology pattern to sign up with the discussion and increase their awareness in the tech skill circles.
Tactics: A speculative recruitment project using 3D-printed meatballs.
Now, this is a genuinely original campaign run by the Swedish furniture maker IKEA. To bring in talent that considers of package, they welcomed possible prospects for an interview over a dish of meatballs.

But not their standard Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting enormous labor lacks in hospitality post-Covid.
Recruitment method: Targeting out of work, underemployed, and ready-to-work candidates looking to start their professions in hospitality by highlighting real-life examples of upward mobility.
Tactics: National advertising campaign covering social media, employment digital display screen advertisements, radio, and press coverage.
These guys are helping to fill a major pandemic-driven work space. In the US alone, the Bureau of Labor Statistics shared this mind-blowing figure:

The market has actually restored 6.9 million jobs given that April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their campaign makes possible beginners aware of the large variety of benefits offered with a career in hospitality and uses testimonials from existing employees to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, suggested trying to attract 1,000 new employees over 12 months.
Recruitment method: Doubledown on promoting the ‘work from anywhere’ policy to draw in tech skills who want to work from another location.
Tactics: A physical recruitment drive in a branded Van

This one’s certainly another creative recruitment campaign that the software application company, Atlassian, released recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment journey.

Their novel concept aligned well with their work-from-home policy that they were also ‘driving home’. And hopefully, their innovative thinking has actually assisted them satisfy their Australian and worldwide intake goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A prejudiced recruitment procedure and absence of gender variety.
Recruitment method: Building a transgender and gender-diverse talent swimming pool.
Tactics: Updated recruitment procedure

This project hit at the heart of the ongoing concern of gender equality in mining. Global mining giant BHP just recently ran an effective, global-first (for BHP) effort to assist minimize working with biases by refreshing their out-of-date recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying crew shortages post-Covid
Recruitment strategy: Targeting an extremely particular talent sector – empty nesters and over-45’s.
Tactics: Marketing campaign

Now, this is another campaign that’s thinking out of the box. After coming across a fascinating market insight that “around 78% of British moms and dads aged 45 and over want to handle a brand-new difficulty once their children fly the nest”, EasyJet crafted a recruitment project targeting this particular skill swimming pool.

Filling the team lacks with prospects who are over 45, whose kids have finally flown the nest, and who are now searching for a new career experience!

9. Volvo Recruitment Campaign

Problem: employment Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment method: Grabbing audience attention at a popular international motor program and developing the brand name as an emerging hub for automobile software application engineering.
Tactics: Event PR

Now that’s turning your typical recruitment campaign method on its head for sure! The team included AI into the vehicle’s pedestrian speech innovation and car connect system to test the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive prospects.
Recruitment method: Using an innovative, gamified approach to engage passive candidates & offering a totally free gift.
Tactics: Skills test was advertised on social media platforms

Our sibling company, Toggl Track, wanted to employ an SEO manager and employment idea of a fun project that ‘d be a win-win situation for all. We developed an abilities test challenge and marketed it throughout social networks, using a totally free tee shirt to applicants who achieved high scores.

Reaching passive prospects while spreading the word about our brand name to other gifted employees worldwide-it doesn’t get much better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to bring in Millennials and Gen-Zers.
Recruitment method: Activating a new disruptive company brand to bring in graduates.
Tactics: Campus recruitment with an experiential VR tour, careers page overhaul, video series, redeveloping all in-store and campus recruiting visual properties

Walmart’s enormous skill acquisition project was created by Nexus and employment helped give the brand name a much-needed facelift (considering that the merchant may not have been top of lots of prospects’ favorite company lists).

12. Lowe’s Canada Recruitment Campaign

What is the campaign attempting to attain?

Problem: Attracting young employees in the middle of a labor scarcity.
Recruitment strategy: Taking advantage of a growing interest among young people in home remodelling and crafting a compelling worth proposition to set themselves apart from other employers.
Tactics: An exhibit, The Hall of Fail, that provides restoration fails recreated as works of art, out-of-home, web, and social media material

Intending to recruit some 5,000 individuals in a year in the middle of exceptional labor shortages, Lowe’s Canada was facing the monumental difficulty of bring in younger employees. Partnering with a creative company, the brand devised a recruitment campaign focusing on chances for growth and learning within its network.

They have also found that 88% of Gen Z trainees want to work for companies who provide access to training and development chances.

Training is a top priority for us, so we make sure to provide detailed training to everybody who joins our teams. Working in among our shops is a terrific chance for individuals to get knowledge that will benefit them all their lives.

Inspired by this insight, the brand employment introduced a project and exhibition that develops on the desire to discover by revealing engaging examples of renovation failures that youths can avoid by working and learning at one of the brand name’s stores. Each of the exhibits had a QR code for using straight for the various open positions.

Considering your next initial recruitment campaign strategy?

We hope this list has actually got you buzzing about your next recruitment campaign and how you can match those ingenious business to approach prospects.

Whatever the role, from grabbing up the finest engineers to roping in the world’s greatest salesmen, your recruitment marketing efforts make sure to hit their hearts and minds if you use your imagination!

One simple way to add shimmer to your next recruitment project while making it fun and engaging for you and possible applicants is to start with abilities tests. And, employment no, you do not have to develop tests from scratch. Our test library is brimming with role-specific concerns developed by the experts.

Bid farewell to unsuitable candidates and the hours lost screening CVs. Create a totally free Toggl Hire account today to see simply how simple, fun, and fair hiring can be.

Juste likes examining through writing. A copywriter by trade, she invested the last 10 years in startups, informing stories and building marketing teams. She operates at Toggl Hire and blogs about how organizations can hire really great people.